Welcome!

From Application Virtualization to Xen, a round-up of the virtualization themes & topics being discussed in NYC June 23-24, 2008 by the world-class speaker faculty at the 3rd International Virtualization Conference & Expo being held by SYS-CON Events in The Roosevelt Hotel, in midtown Manhattan.


Application Virtualization - Bob Lozano, Chief Strategist for Appistry, is giving a session on Application Virtualization with particular focus on achieving Web-scale. He'll be comparing and contrasting external cloud deployment to internal deployment on commodity infrastructure.

Beyond Server Virtualization - see Virtualization 2.0

Business Drivers for Virtualization - Who does virtualization really benefit? How can enterprises adopt virtualization technologies to address real business problems? Is virtualization just another consolidation technology? How are other businesses using virtualization? This session by Andi Mann, senior analyst from Enterprise Management Associates, will help you to understand what are the key business drivers for virtualization, where to expect significant benefits and how to make sure that virtualization delivers strategic advantages.

Cloud Computing - see Middleware Virtualization

Corporate Social Responsibility
- see Green Data Center

CSR
- see Green Data Center

Delivery - see New Delivery Models for Virtualization

DFS
- see Microsoft Distributed File System

Embedded Hypervisors - see New Delivery Models for Virtualization

Embedded Virtualization
- see Real-Time Virualization

File Virtualization - see Microsoft Distributed File System

Green Data Center-
Rich Lechner, the VP responsible for IBM's virtualization, grid and platform management offerings, is giving a session on improving data center energy efficiency. "To think green will help keep their companies operating in the black," Lechner notes. Virtualization - server consolidation and containment - can help companies place multiple workloads on the same server, allowing for fewer physical servers and thus lowering the electricity and cooling requirements. 

High-End Computing - Shai Fultheim, Founder & CEO of ScaleMP, will be giving a session on the use of system aggregation, a revolutionary virtualization technology that allows end-users to get access to a large shared memory system built using multiple off-the-shelf x86 systems.

High Intensity Virtualization - Harry Petty, Director of Server Virtualization at Brocade Communications Systems, is giving a session on how virtual servers and physical servers can stand on an equal footing. "I will show you how to take your virtualization strategy to the next level," says Petty.

Hypervisor Breaches -Hezi Moore, CTO & Co-Founder of Reflex Security, is giving a session on one identified vulnerability in virtualized environments, the “hypervisor” threat in which a hacker can break out of a guest OS and onto the host OS of a server.

I/O Virtualization - "Without I/O virtualization, the amount, type, and physical connectivity of server I/O are all fixed. In order to achieve true flexibility in server usage, these fixed resources must become dynamic." Ariel Cohen, CTO of Xsigo Systems, to whom these words belong, is giving a session in which he will will compare different approaches to I/O virtualization and discuss the applications of the technology.

Infrastructure Virtualization - The next generation of infrastructure virtualization and management is the focus of the session being given by Kevin Epstein of Scalent Systems.

IT Automation - BMC Software CTO, Tom Bishop, is giving a session explaining how IT organizations can realize the full value of virtualization through aligning IT with business priorities and automating IT processes.

Managing End Points - see Virtualizing End Points

Microsoft Distributed File System (DFS) - In this session, Matt George & Ursula Sinkewicz of Fidelity Investments will be reviewing file virtualization as a migration and administration solution and discussing the role of DFS and its value in environments where file virtualization is present. They will consider the practical and the promise of file virtualization with and without DFS in the environment.

Middleware Virtualization - This session by Geva Perry of GigaSpaces will explore the challenges of achieving the full potential of "cloud computing." According to Perry, we need a broader definition of virtualization, and that is the complete de-coupling of the logical components of an application (represented by the software stack) and the physical resources. "In the case of middleware, whether it is data access, messaging or the business logic," says Perry, "the physical location of the resources should not matter to the developer and to the end user."

Network-Based Storage Virtualization - see Storage Virtualization

New Delivery Models for Virtualization - XenSource Founder Simon Crosby, now CTO of Citrix XenSource, is giving a session aimed at providing IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization (including embedded hypervisors and managed services), what's available today and what can be expected in the future, and best practices for deployment.

Power and Cooling - Data centers are faced with increasing operational costs, as well as power and cooling limitations. Streamlining the legacy power and cooling systems that support virtualized environments can reduce costs, and Domenic Alcaro - Director of Enterprise Segment Northeast for APC-MGE - will discuss in his session how new power and cooling technologies and effective data center planning and design are saving additional electrical costs, sometimes even more than the original savings from virtualization.

Real-Time Virtualization - The next wave of virtualization is already happening: in connected devices - through embedded technologies. As a new frontier in virtualization, real-time virtualization brings benefits to the embedded space that include high performance with a small memory footprint. Mark Milligan from VirtualLogix will be giving a session on the similarities and distinct differences of real-time virtualization for connected devices and traditional virtualization.

SRM - see Storage Resource Management

Storage Resource Management (SRM) -  SRM technology can enable IT organizations to manage storage in the virtual enterprise, and Symantec's Sean Derrington will be giving a session on how SRM technology can address the demands and management complexities that virtualization presents.

Storage Virtualization - Storage virtualization introduces a level of abstraction that sits between application servers and physical storage resources to provide centralized volume management and non-disruptive data mobility. This session by Doc D’Errico, VP of the Infrastructure Software Group at EMC Corporation, will review the benefits of virtualization and discuss how second generation, network based storage virtualization can be used to meet the demands imposed by its central position in the I/O stack.

System Aggregation - a revolutionary virtualization technology that allows end-users to get access to a large shared memory system built using multiple off-the-shelf x86 systems. Shai Fultheim, Founder & CEO of ScaleMP, will be giving a session on its use for high-end computing takes advantage of the traditional SMP operating model such as ease of installation and management, as well as large memory, while maintaining the cost structure of x86 clusters.

Virtual Lab Automation (VLA) - Ravi Gururaj, Founder & CTO of VMLogix, will be leading a session on this innovative solution for streamlining software development and automating the entire development and test environment setup while utilizing existing server virtualization infrastructure. "VLA improves resource utilization and efficiency while pushing products to market faster," he says. His presentation will review the virtual test and development infrastructure and provide best practice recommendations.
 
Virtual Security - see Hypervisor Breaches

Virtualization 2.0 -
The first wave of virtualization only addressed the server: but what's next? According to this session given by Egenera's CTO, Pete Manca, the next wave of virtualization virtualizes beyond the server, encompassing data center infrastructure (storage, networking and processing) to unbind applications from servers and create a fully agile data center.

Virtualizing End Points - Etay Bogner, co-founder and CTO of Neocleus, is giving a session on how virtualization technologies offer a breakthrough approach to reduce the complexities of managing end points. His will discuss the distinct differences between how organizations are approaching virtualizing end points and the benefits each implementation offers.

VLA - see Virtual Lab Automation

Workplace Virtualization - Dror Gill, Chief Strategy Officer at Ceedo, will be giving a session on how workplace virtualization creates a seamless separation between the application workspace and the OS, optimizing the manageability, performance and deployment aspects of the enterprise software environment..

Xen -
Xen (www.xen.org) originated as a University of Cambridge research project and is an open source reference hypervisor. "The Xen project is independent of Citrix, just as it was of XenSource, Red Hat, Novell, Sun and the other vendors that contribute and/or distribute the Xen hypervisor to market," notes one of the founders of XenSource, Inc., Simon Crosby - now CTO of Citrix XenSource. Crosby is giving a session at the conference.



Virtualization Technology Providers and Contributors in 2008
The following companies are among the providers and contributors of Virtualization technology: 3Leaf Systems, 3PAR, 3Tera, Acronis, Actional, Active Endpoints, ActiveGrid, activePDF, ActiveServers, ActiveState, Actuate, Agile Software, Agilent, AGiLiENCE, Agilysys, Akamai, Akorri, AlachiSoft, Altova, AMD, AMDAHL, Amentra, Amyuni, anacubis, Apani, APC, Appcelerator, Appistry, AppStream, Ascential, Astaro, Attune Systems, Autodesk, AutoVirt, Availl, Azul Systems, BEA Systems, B-Hive, Black Duck Software, Black Hat, Blackbaud, Blue Lane Technologies, BlueArc, BlueNote, BluePhoenix Solutions, BMC Software, Borland, Bristol Technology, Brix Networks, BroadVision, Brocade, Burton Group, Business Objects, CA, CalAmp, Cassatt, Cast Iron, Catbird, Cayenne Technologies, Ceedo Technologies, Cenzic, Certeon, CiRBA, Cisco Systems, Citrix Systems, ClearApp, ClearCube Technology, Compass America, Composite Software, Compuware, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, DataDirect, DataSynapse, Dell, Double-Take Software, Ecora Software, EDS, Egenera, Elastra Corporation, Embarcadero, EMC Corporation, Enomaly Open Source, Enterprise Management Associates, Entuity, EqualLogic, ESRI, F5 Networks, Farata Systems, Fortisphere, Forum Systems, Fujitsu, GemStone, Getronics, GigaSpaces, Green Hills Software, Grid Dynamics, GridGain Systems, GT Software, Hitachi Data Systems, HP, Hyperic, IBM, ICEsoft, Illumita, ILOG, IMEX Research, Information Builders, InstallFree, Intel, International Computerware, iTKO LISA, JBoss, Juniper, Kidaro, LynuxWorks, ManageIQ, Managed Methods, Marathon Technologies, Mellanox, Microsoft, Mindreef, MKS, Moka5, Motorola, MQSoftware, NASTEL, Ncomputing, NEC, NetApp, Netegrity, Neverfail, Nexaweb, NextAxiom, Nimbus, Novell, OASIS, OpenSpan, OPNET Technologies, OpTier, Oracle, Panacea Software, Parallels, Pillar Data Systems, PlateSpin, PLX Technologies, Progress Software, Prolifics, Prosync Technology, Provision Networks, QLogic, Quest Software, Racemi, Raxco Software, Red Hat, Reflex Security, Resolutions Enterprises, Riverbed Technology, Rogue Wave, rPath, RSA Security, SanDisk, SAP, Saugatuck Technology, ScaleMP, Secure Command, ShavLik, ServInt Internet Services, Skytap, Silpion IT Solutions, Software AG, Splunk, StackSafe, Stoneware, StoreVault, StrikeIron, STT, WebOS, Sun Microsystems, Surgient, Sybase, Symantec, Tenfold, TheInfoPro, Thinstall, Third Brigade, TIBCO Software, Tideway Systems, TRANGO Virtual Processors, Transitive, Trend Micro, Trigence, Unisys, Verio, VeriSign, Virtual Iron, VirtualLogix, Vizioncore, VKernel, VMLogix, vmSight, VMware, Web Age Solutions, WSO2, XDS, Xiotech, xkoto, and Xsigo Systems.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
queZZtion 05/22/08 10:34:32 AM EDT

Who is the current leader in the market for backup and disaster recovery and replication?

MichaelF 05/21/08 05:47:36 PM EDT

Having once worked at IBM, I’m long familiar with the idea of virtualization, often called ‘logical partitioning’ in IBM mainframe speak. However, the reason why there’s so much discussion around virtualization today is because it is becoming much more widely available at a much better value than it has in past.

@ThingsExpo Stories
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.