Welcome!

Virtualization Authors: Bernard Golden, Greg Ness, Sandi Mappic, Roger Strukhoff, Lori MacVittie

Related Topics: SYS-CON MEDIA, Virtualization, Cloud Expo

SYS-CON MEDIA: Article

Cloud Expo Europe 2009 in Prague: Themes & Topics

A round-up of the Cloud-focused themes and topics to be discussed in Prague, 18-19 May, 2009

The overall conference theme of Cloud Expo Europe [3rd International Cloud Expo] which will take place, May 18-19, 2009, in Prague, Czech Republic is "Deploying Cloud Computing in the Enterprise." Here we present a round-up of Themes & Topics that will be covered in the rich array of breakout sessions, General Sessions, and Power Panel dicussions at the 2-day event.

Our organizing principle for the Prague event is that through our intensive schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scalability of their Enterprise IT endeavors.

The event is co-located with SYS-CON's Virtualization Conference Europe 2009.

Register Today for a Golden Pass and Attend Both Events - Plus Cloud Computing Bootcamp Free !

TOPICS TO BE COVERED INCLUDE:

Amazon EC2/ S3
- see Cloud Science

Amazon Web Services - see Equinox Above the Cloud

Application Portability - Application portability will be a key ingredient of the Multi-Cloud World envisaged by Director of Business Development at RightScale Uri Budnik, who will be giving a session in Prague covering the factors he believes organizations today must consider when choosing among cloud offerings from vendors such as Amazon, Google and Salesforce.com. "Being able to port applications and avoid getting 'locked in' to one cloud platform is critical, and must be a primary concern for anyone planning to move mission critical applications to the cloud," Budnik will argue. He will be discussing what specific steps organizations can take to maximize application portability and minimize cloud lock-in by applying the basic lock-in rule-of-thumb: "the higher the cloud layer you operate in, the greater the lock-in."

Building Great Companies on the Cloud - is the theme of the Opening Keynote in Prague, to be given by Good Data CEO Roman Stanek, a technology visionary who has spent the past fifteen years building world-class technology companies. Specifically Stanek will share with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.

Cloudbursting - RightScale Director of Business Development Uri Budnik will be giving a session in Prague covering the factors he believes organizations today must consider when choosing among cloud offerings from vendors such as Amazon, Google and Salesforce.com, will also be discussing how lock-in can affect private enterprise clouds and "cloudbursting."

Cloud Computing Architectures - As IT shops in companies large and small try to do more with less resources, they are looking to cloud computing for its flexible resource usage, low capital and operational costs and ease of management. In a session titled "Gaining Competitive Edge with Cloud Computing Architectures," Pavel Georgiev, an AppLogic Systems Engineer at 3Tera, Inc., will demonstrate some of the strategic benefits and capabilities of a global cloud platform that incorporates both the use of public cloud services and private cloud platforms.

Cloud IA - see Cloud Infrastructure and Application

Cloud Infrastructure and Application - To harness the potentials of Cloud Computing to small- and medium-sized enterprises (SMEs), the Hochschule Furtwangen University (HFU) has established a new Cloud Computing project called Cloud Infrastructure and Application (CloudIA). In a session to be given in Prague, Professor Christoph Reich - Head of IT at HFU - will be explaining how the CloudIA project is a market-oriented infrastructure that leverages different VM technologies and supports Service-Level Agreement (SLA) as PaaS and IaaS models. "Several unique offerings of CloudIA are overbooking of physical hardware to run more VMs, Single-Sign-On using Shibboleth for external applications, such as Google Apps and Online Learning and Training (OLAT), and creating personalized VMs and service containers on-demand," notes Reich, who aims in his session to show delegates that the CloudIA project offers better resource utilization and helps SMEs to increase productivity and reduce IT costs.

Cloud Lock-in - Being able to port applications and avoid getting 'locked in' to one cloud platform is critical, and must be a primary concern for anyone planning to move mission critical applications to the cloud. That is the view of RightScale Director of Business Development Uri Budnik, who will be giving a session in Prague covering the factors he believes organizations today must consider when choosing among cloud offerings from vendors such as Amazon, Google and Salesforce.com. He will be discussing what specific steps organizations can take to maximize application portability and minimize cloud lock-in by applying the basic lock-in rule-of-thumb: "the higher the cloud layer you operate in, the greater the lock-in."

Cloud Science - In his Prague session called "Cloud Science: Astrometric Processing in Amazon EC2/S3," Paul Parsons - Founder & CTO of The Server Labs - will be showing how, with the maturing of cloud computing, it is now feasible to run scientific applications in the cloud. His session will evaluate Amazon's EC2/S3 suitability for this scenario, by running a distributed astrometric process developed for the European Space Agency's Gaia mission in Amazon EC2. "The aim is to demonstrate how cloud computing systems can be a cost-effective solution for HPC applications," says Parsons.

Dynamic Deployment and Scalability - see Scalability for the Cloud

Eclipse & Cloud Computing -
see Equinox Above the Cloud

Equinox Above the Cloud - This is the intriguing title of the session to be given in Prague by Harald Kornmayer, Senior Researcher at NEC Laboratories Europe. His session will demonstrate how "goodies" from different Eclipse projects can be combined to build applications on Cloud infrastructures. "The g-Eclipse project is building an integrated workbench framework to access the power of existing Grid and Cloud infrastructures," says Kornmayer. "In addition to accessing scientific Grid infrastructures, the g-Eclipse project implemented support for Amazon Web Services (AWS) proving that there is no substantial difference between Grid and Cloud computing. Together, Equinox and OSGi provide a fundamental infrastructure for defining modules, managing lifecycles and facilitating collaboration between modules. Both are addressing the programming challenges in dynamic, modular and extensible systems on top of cloud infrastructures."

European Space Agency - see Cloud Science

Multi-Cloud World - Application portability will be a key ingredient of the Multi-Cloud World envisaged by RightScale Co-founder & CEO Michael Crandell, who will be giving a session in Prague covering the factors he believes organizations today must consider when choosing among cloud offerings from vendors such as Amazon, Google and Salesforce.com. "Being able to port applications and avoid getting 'locked in' to one cloud platform is critical, and must be a primary concern for anyone planning to move mission critical applications to the cloud," Crandell will argue. He will be discussing what specific steps organizations can take to maximize application portability and minimize cloud lock-in by applying the basic lock-in rule-of-thumb: "the higher the cloud layer you operate in, the greater the lock-in."

Service Component Architecture - see Using Cloud Services with Service Component Architecture

Using Cloud Services with Service Component Architecture - is the focus of a session to be given in Prague by IBM Senior Software Engineer Doug Tidwell. The session will use live demos to illustrate how to create an SCA service from code and data in the cloud. "Once the services are assembled with SCA," says Tidwell, "we'll illustrate how changes to the services don't affect the applications that use them." He says that the session will show delegates how the combination of cloud computing and SCA can give their applications maximum flexibility.



Scalability for the Cloud - Jerome Bernard, Director of EMEA Operations at Elastic Grid, will be giving a session discussing an approach to Cloud Computing that provides dynamic allocation, management and scalability of applications through the cloud. "Cloud Computing providers allow a fantastic way to deploy scalable machine images easily and on demand," notes Bernard. "However, there is a finer grain of scalability that must be provided, allowing individual application assets to easily scale to meet the demands of a running system."

Sun's Public Cloud - Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering at Sun Microsystems, will in a General Session in Prague be outlining Sun's vision and strategy for cloud computing, highlighting the Sun Cloud - Sun's Public Cloud Service that leverages a broad range of Sun's innovative hardware and software technology and products. He will give an overview presentation and practical demonstrations / demos will showcase how cloud-based compute and storage resources enable users to deploy applications quickly, easily and inexpensively.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revoluti...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.