Containers Expo Blog Authors: Carmen Gonzalez, Lori MacVittie, Pat Romanski, Dana Gardner, Elizabeth White

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

"Virtualization Is Now a Key Strategic Theme," Says Citrix CTO

Exclusive Q&A with Simon Crosby, CTO of Citrix & Founder of XenSource

"Virtualization is already widely used, but primarily for the first-order benefit, namely server consolidation," notes Citrix CTO Simon Crosby, in this Exclusive Q&A with SYS-CON's Virtualization Journal. "The second-order benefits of agility, availability and manageability of the IT stack are now becoming better understood," Crosby continues, "and as a consequence virtualization has moved from a tactical tool for gaining immediate savings, to become a key strategic theme for every IT department."

About Simon Crosby:
Now CTO of Citrix Systems, Simon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix. Prior to XenSource, he was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. In 2007, he was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs.

Virtualization Journal: Starting at 35,000 ft…where does the Xen hypervisor fit in the virtualization universe?
Simon Crosby: The Xen hypervisor is the industry’s most strategic code base for virtualization. Why? First, it is a tiny, optimized, open source reference standard hypervisor for a wide range of CPU architectures, with extensive support for high performance virtualization-enhanced CPUs and I/O subsystems. Because it has multiple routes to market in any given year, the hardware manufacturers ensure that Xen has “first and best” support for the latest hardware, ensuring that it always leads the industry in scalability and performance. In addition:
  • It is collaboratively built by the industry’s leading IT vendors, led by Citrix and including Intel, AMD, IBM, HP, Novell, Red Hat, Sun, VA Linux and many others.
  • The Xen security architecture is contributed by the security community, including researchers, IBM’s secure hypervisor project, the NSA and DoD.
  • Xen is used in the world’s largest virtualization deployments, for example by Amazon, with a deployment of thousands of servers virtualized using Xen.
  • The Microsoft Hyper-V hypervisor is in fact an implementation of the Xen reference architecture, built by Microsoft, and compatible with Citrix XenServer.
Virtualization Journal: The first public release of Xen was made available in 2003, how long did it take for you and your Cambridge collaborators to get it to that stage?
Crosby: The Xen code base has been in development now for seven years. When we started XenSource, we had released Xen 2.5, and were working on Xen 3.0.

Virtualization Journal:
What was and is the relationship between XenSource, Inc. and the Xen project?
Crosby: XenSource’s founders – all former University of Cambridge faculty who developed Xen in their research – decided that the Xen hypervisor needed a company to support its ongoing development when large users of Xen told us that we needed to build a complete product offering based on Xen so they could be confident that their commercial deployments would have the backing of a commercial entity.

Virtualization Journal: XenSource still hosts the xen.org site – what’s the situation there, since the Citrix acquisition? Will the community and its processes continue to be respected?
Simon Crosby: XenSource is part of Citrix – indeed XenSource is no longer a formal entity at all. Citrix hosts xen.org for the community, but it is run entirely separately from all of our product development activity. The community site at www.xen.org has its own program manager, tasked with serving the community and the Xen project Advisory Board.

The board oversees the day-to-day project management processes, and sets policies such as the trademark policy for the Xen® brand. The advisory board members come from Intel, IBM, HP, Novell, Red Hat and Sun, and the Chair is Ian Pratt, the Xen project leader, from Citrix. Citrix has already invested heavily in additional headcount on Xen, and is a sponsor of the upcoming Xen Summit, to be held in conjunction with Usenix in Boston, in June.

Virtualization Journal: If paravirtualization equals second-generation virtualization, what will third-generation virtualization look like?
Simon Crosby: From a hypervisor architecture perspective, there is very little left to “optimize away” in the way that paravirtualization allows us to slim down the code base. What will happen is that all of the data center infrastructure, from CPUs to memory management, to I/O chipsets and even storage subsystems will become “virtualization aware” and assist with the job of speeding up what formerly had to be done either in the hypervisor or the virtualization stack that drives it.

Within the next year, I/O Virtualization (often called IOV) standardized by the PCI SIG will start to be supported by fabric and I/O card vendors. This allows optimized fast-path I/O between guests and hardware in a virtualization-safe manner, without needing to use the driver stack offered by the virtualization platform itself. This effectively removes most of the remaining overhead of virtualization. We recently demonstrated XenServer with a performance of about 10,000 iSCSI IOPS on a 10Gb/s IOV card from SolarFlare, for example. This means that the most challenging workloads can now be virtualized.

Virtualization Journal: How about embedded hypervisors, what’s the future trajectory there?
Crosby: Citrix XenServer is now an add-in option at point of sale on over 50 percent of x86 servers worldwide. We recently announced a jointly developed embedded product with HP for ProLiant servers that HP refers to as its “preferred embedded virtualization option for ProLiant.” Putting the virtualization platform in hardware is, in our view, the next natural progression for the industry, since OEMs can leverage the capabilities of the hardware through their add-on systems management stacks to offer customers powerful, seamless management for virtualization as a built-in component of the management stack.

For customers, this is the cheapest and highest performance virtualization offering available, and it has the full benefit of complete integration with all of HP’s management tools. At the same time, Microsoft with Hyper-V in the OS, and the Linux vendors with Xen have the opportunity to leverage the same code base through a different delivery model, where the OS virtualizes more instances of that OS, or other guests. This model is still in its early stages – the Linux vendors don’t virtualize Windows well, and Microsoft Hyper-V doesn’t support Linux particularly well.

Virtualization Journal: It has inevitably been said that 2008 is, at long last, The Year of Virtualization. What do you think took everyone in Enterprise IT so long?
Crosby: Enterprise IT has not been standing still. Indeed virtualization is already widely used, but primarily for the first-order benefit, namely server consolidation. The second-order benefits of agility, availability and manageability of the IT stack are now becoming better understood, and as a consequence virtualization has moved from a tactical tool for gaining immediate savings, to become a key strategic theme for every IT department.

But there is also another key factor that changes in 2008. Until this year the competition in the market was really only VMware and XenSource – a tiny startup. The acquisition by Citrix gives our product, XenServer, a huge channel, a large investment in features, additional value-added functions that leverage Xen, 24x7 worldwide support and all the clout needed to serve true enterprise customers and use cases. As we go to market with XenServer, we also collaborate closely with Microsoft, who will deliver Hyper-V to market in the summer. Our intention is to leverage both footprints to deliver powerful virtualization-optimized solutions to customers for data-center automation, virtual desktop infrastructure and application delivery. Citrix products XenServer, XenDesktop and XenApp, all contain virtualization as a core feature set (server, desktop and application, respectively).

Until 2008, VMware was the only choice, their hypervisor cost thousands of dollars, and they had the market to themselves. In 2008, Citrix and Microsoft bring customers an open architecture, a price/performance and feature set that is difficult to beat, and a powerful channel that can deliver customers a real choice for their virtual infrastructure for the first time. Importantly, our products will all also add value to VMware virtualized infrastructure, to fully support customers that have purchased VMware enterprise licenses.

It will be a very exciting year!

Virtualization Journal: What’s the risk of Virtualization becoming just another buzzword used in the attempt to get organizations to “sign a check”?
Crosby: The word is already over-used, and every vendor wants a “virtualization spin” on their product. Customers are smart though, and I think they understand that first and foremost they need to pick a hypervisor. There’s VMware, or the compatible pair of Xen and Microsoft Hyper-V. Second, there’s virtualized storage. We believe that there will be tremendous innovation in the storage area to optimize the management of storage for virtual machines in hardware, as opposed to doing this in software on the host, as VMware does. Third, there are dynamic infrastructure software services that:
  • Provision virtual machines – we offer dynamic provisioning on XenServer, Hyper-V, VMware and (crucially) on bare metal
  • Optimize performance of virtual machines on the infrastructure through workflow based automated provisioning
  • Protect virtual machines by offering them high-availability or even fault-tolerance
  • Manage VM lifecycle
This area of virtualization management is an area rich with innovation that can exploit XenServer or Hyper-V to deliver powerful new choices to customers. There is a lot of hot air in vendors’ pitches right now, and customers should really look under the covers to understand the ROI before they purchase new tools.

Virtualization Journal:
The Xen AB currently has members from Citrix, IBM, Intel, HP, Novell, Red Hat and Sun – is it likely that further companies would get onto the Advisory Board?
Crosby: The AB is drawn from the top contributors to Xen, and includes the first key vendors that delivered the Xen hypervisor to market. As new vendors join the ranks of those that ship Xen to customers, I expect the AB will grow, since those vendors have a strategic interest in Xen’s continued prominence.

Virtualization Journal:
You’ve been hailed as one of the top 25 CTOs in the industry: what duty or duties of care do you feel such acclaim brings with it for a top software executive in the first decade of the twenty-first century? Is the ‘IT greening’ aspect of virtualization important to you, for example?
Crosby: I am incredibly fortunate to be in a position that allows me to advocate a technology and community that I find inspiring. The community builds the world’s best hypervisor using a development model based on collaborative contribution without charge. Xen is great because its community makes it great and makes it freely available.

The impact of Xen in a global sense, beyond vendors and products, has been to slash the price of virtualization, making it a free feature set available to everyone. Server consolidation should be free, because it makes a powerful contribution to the greening of IT. To the Xen community goes the credit for a powerful, open, collaborative development spirit that will have a tremendous worldwide impact on power consumption and therefore global warming.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, will discuss the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They will also review two "free infrastruct...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...