Welcome!

Containers Expo Blog Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Sematext Blog

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

The Ever-Rising Value and Power of Virtualization

Server sprawl has become a major problem and costs companies a lot of money

When in September of last year former Gartner analyst Theresa Lanowitz wrote here in Virtualization Journal that virtualization was "the leading technology of the 21st century," there will have been many enterprise IT professional who perhaps thought her comment was mere hyperbole.

For all that Lanowitz?s pronouncement came in the immediate wake of the stunning billion-dollar VMware IPO, which was oversubscribed by as much as 25x the number of shares available, she certainly knew whereof she spoke.

Since then of course we've had Citrix buying ZenSource for $500M, which was hailed as a "great day for the virtualization market," and Sun buying Innotek, Microsoft buying Softricity and Kidaro, VMware buying Thinstall - the list goes on.

Virtualization makes it unnecessary for the average user to have to maintain a separate machine for each OS they wish to run. With virtualization, companies can buy fewer servers, more easily manage networks. And that is just the beginning. Virtualization is rewriting the rules of IT management, deployment, planning and purchasing. Virtualization is steadily taking the cost  - and even the complexity - out of IT.

When EMC originally bought VMware (for $635M) back in 2003, the trade press wrote that VMware had "had some success selling its software to companies looking to consolidate several different applications onto the same physical machine, and has, of late, focused on developing management capabilities for its software."

If more clear evidence were needed that many who should have known better thought virtualization would be just a passing IT fancy, then I can't think of it.

The plain fact is that virtualization is a no-brainer for medium to large companies. In today's world server sprawl has become a major problem and costs companies a lot of money not only on server hardware, but power, cooling, support, and square footage. Virtualization potentially addresses all those issues.

Virtualization, as I have mentioned before in these editorials, is not a new concept.

Various techniques that mirror today's virtualization technology were used throughout the 1960s and 1970s to boost performance for shared mainframe systems. In the 1980s and 1990s, as microprocessors became ever more powerful and inexpensive and PC servers replaced mainframe and minicomputer systems, many of these techniques were put aside. Prematurely!

As it became practical and affordable to simply roll out a new server whenever IT needed, the virtualization concept was more or less retired. But now we've come full circle as the costs of housing, powering, cooling and maintaining these servers have been rising and rising, creating a tremendous burden on resources.

For those of you reading this at the 3rd International Virtualization Conference & Expo, you will in New York have a chance to at the Expo to see all this for yourself.

Our exhibitors will: help you understand the unique attributes of all the different virtualization solutions; discuss with you how to implement your virtualization projects. In short you'll:

  • Discover what virtualization is, the many ways to utilize it.
  • Find out about the different types of virtualization.
  • Find out how to select the right hardware needed for virtualization, RAM, CPU, Disk Storage.
  • Discover how to create virtual machines, virtual appliances, resource pools, clusters, and much more.

In parallel, at the fastest-growing Virtualization Conference technical program, covering every aspect of the deep penetration of virtualization into the enterprise, delegates will

  • Find out how other businesses are using virtualization.
  • Catch up with the whole set of new management challenges you need to be aware of.
  • Discover the cost savings obtainable through server consolidation, reduced administrative costs, and greater flexibility.
  • Learn how virtualization can even benefit deeply embedded applications such as cell phones, networking equipment, and point of sales terminals.

Whether or not you are able to make it to New York, keep your eye closely on Virtualization Journal online. To be caught unawares by virtualization once is (perhaps) excusable; to be caught unawares twice is (definitely) not.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.