Today, most virtualization management applications are either built on top of yesterday’s physical server management technology or designed to mimic VMware VirtualCenter. But, according to Hyper9's CTO, Dave McCrory, "Neither approach will work in the long run." Virtualization management software, says McCrory, is better off being designed from the ground up rather than simply trying to retrofit a dynamic environment into a static management application.

McCrory will be widening and deepening his explanation at SYS-CON's 4th International Virtualization Conference  Expo, to be held inSan Jose, CA, on November 20-12, 2008.

He will discuss the technologies and events that are transforming homogenous virtual environments into heterogeneous virtual environments as well as what must change with virtual management software in order to tame heterogeneous virtual environments.

"80 percent of today’s virtualized environments run on VMware technology," McCrory notes. "However, that landscape will shift over the next 12 to 18 months as more powerful processors, competing hypervisors, virtual desktop infrastructure (VDI) and cloud computing take hold."

He continues:

"With more products aimed at more market segments, the hypervisor market will shift. European governments, which are mandated to use open source products, will adopt the Xen hypervisor. Microsoft-reliant SMBs will stay with Hyper-V; while enterprise IT will continue to embrace VMware. Many organizations will find themselves managing a combination of all three. Cloud computing will abstract these heterogeneous virtual environments even further."

McCrory has been working with virtualization technology for nearly a decade, including the VMware ESX Server and Microsoft Virtual Server since Alpha states. At Hyper9, he is responsible for developing the business and technical strategy as the company prepares to deliver tomorrow’s virtualization management software.

View Virtualization Power Panel

View Microsoft's David Greschler's Keynote

View Red Hat's Brian Stevens' Keynote

Virtualization is becoming an increasingly important concept, not only to IT staffs, but to CIOs and line-of-business managers as well. It is quickly being deployed in server, storage, networking, as well as client environments.

"Deploying Virtualization in the Enterprise" is the conference theme of SYS-CON's 4th International Virtualization Conference & Expo.. The Call for Papers, which is now open, welcomes submissions from exceptional speakers with high-quality use cases not only of how virtualization maximizes the use of resources and thus saves companies money, but also of how it is fundamentally altering the way that businesses run IT.

Conference Faculty - A Who's Who of Virtualization Technology Rock Stars!
International Virtualization Conference & Expo faculty alumni include such notable speakers as: Brian Stevens, CTO of Red Hat; Stephen Herrod, CTO of VMware; Vern Brownell, founder and CEO of Egenera; Simon Crosby, founder and CTO of Citrix XenSource; Hubert Yoshida, vice president and CTO of Hitachi Data Systems; Jeffrey Nick, CTO of EMC; David Greschler, director of Virtualization Strategy for Microsoft; Hal Stern, vice president and distinguished engineer for Sun Microsystems; Andrew Hillier, founder and CTO of CiRBA; Alex Vasilevsky, founder and CEO of Virtual Iron; Jack Zubarev, founder and COO of SWsoft; Stephen Pollack, founder and CEO of PlateSpin; Brett Adam, founder and CEO of rPath; Kevin Brown, founder and CEO of Kidaro; Bob Lozano, founder and CEO of Appistry; and Harry Ruda, founder and CEO of Desktone.

Sponsors and Exhibitors

SYS-CON's International Virtualization Conference & Expo events are sponsored by the world's leading virtualization technology providers, including:

• DataDirect (Diamond Sponsor)
  
• Intel (Platinum Sponsor)
• Red Hat (Platinum Sponsor)
• Green Hills Software (Platinum Sponsor)
• Fujitsu (Gold Sponsor)
• Novell / Platespin (Gold Sponsor)
• Ceedo (Gold Sponsor)
• Software AG (Gold Sponsor)
• 3PAR (Silver Sponsor)
• APC (Silver Sponsor)
• Certeon (Silver Sponsor)
• Web Age Solutions (Silver Sponsor)
• WSO2 (Silver Sponsor)
• Stoneware (Silver Sponsor)
• AppStream (Expo Sponsor)
• Astaro (Expo Sponsor)
• Composite Software (Expo Sponsor)
• Grid Dynamics (Expo Sponsor)
• InstallFree (Expo Sponsor)
• Nastel (Expo Sponsor)
• Managed Methods (Expo Sponsor)
• Farata Systems (Expo Sponsor)
• Splunk (Expo Sponsor)
• Xsigo Systems (ExpoSponsor)
• DataSynapse (Expo Sponsor)
• Mellanox Technologies (Expo Sponsor)
• Marathon Technologies (Expo Sponsor)
• MQ Software (Expo Sponsor)
• RingCube (Expo Sponsor)
• Reflex Security (Expo Sponsor)
• Skytap (Expo Sponsor)
• Layer 7 Technologies (Expo Sponsor)
  

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

3rd International Virtualization Conference & Expo 2008 - East

June 23-24, 2008, New York City (www.VirtualizationConference.com)

4th International Virtualization Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.VirtualizationConference.com)

5th International Virtualization Conference & Expo 2009 - Europe
January 26-27, 2009, London, England (www.Virtualization-Europe.co.uk)

The Most Distinguished Virtualization Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “3rd International Virtualization Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Andi Mann (Enterprise Management Associates), Andrew Conte (APC), Ariel Cohen (Xsigo Systems), Ben Rudolph (Parallels), Bill O’Conell (IBM), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Bob Zurek (EnterpriseDB), Brian Martin (IBM), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), David Kleidermacher (Green Hills Software), Doc D'Errico (EMC Corporation), Donato Buccella (Certeon), Dror Gill (Ceedo), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Gordon Hunt (Real-Time Innovations), Gregory Brail (Sonoa Systems), Greg Lyon (Egenera), Harry Petty (Brocade), Hezi Moore (Reflex Security), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Jerry Melnick (Marathon Technologies), Joe McKendrick (WebServices.org), John Goodson (DataDirect), John Senor (iWay Software), JP Morgenthal (GXS), Julian Weinstock (Desktone), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kenon Owens (VMware), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kurt Ziegler (SIMtone), Kyle Gabhart (Web Age Solutions), Mark Davydov Ph.D. (Blue Cross Blue Shield), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Matt George (Fidelity Investments), Michael CareyPh.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Parviz Peiravi (Intel), Paul Lipton (CA), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Tom Woteki (Cisco), Ursula Sinkewicz (Fidelity Investments), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems), Zoran Cakeljic (Virtual Iron).

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