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Marketing the Cloud Computing Paradigm Shift

Cloudworks CEO Mike Eaton To Present at SYS-CON's "Cloud Computing Expo" November 20-21, 2008, San Jose, California

Cloud Computing is the new buzz word in the technology industry; but even industry insiders don’t agree on exactly what the term means, says Mike Eaton, Founder and CEO of Cloudworks and Atticus Information Systems. Eaton will be giving a breakout session at SYS-CON's 'Cloud Computing Expo' (November 20-21, 2008) - an adjunct to the 4th International Virtualization Conference & Expo being held at The Fairmont Hotel in San Jose, CA.

"We shouldn’t be surprised that mainstream business is approaching Cloud Computing with caution," notes Eaton. "Businesses have many concerns about moving their data to the cloud, some legitimate and some irrational."

"All these concerns need to be overcome in order for a widespread adoption of Cloud computing to occur," he continues. His breakout session will discuss the obstacles to getting customers to embrace the concept of cloud computing and how to overcome them, covering topics such as the dangers of preaching to the converted, why “better” isn’t good enough when moving customers away from the familiar, and communicating the benefits without getting lost in the technical details.

At the Cloud Computing Expo, Eaton will be speaking alongside other top Cloud luminaries and ecosystem participants, including:

  • Dr Werner Vogels, CTO, Amazon.com (Keynote)
  • Mike Eaton, CEO, Cloudworks
  • Willy Chiu, VP of High Performance on Demand Solutions, IBM
  • Dave Durkee, CEO, ENKI
  • Patrick Harr, CO, Nirvanix 
  • Thorsten von Eicken, CTO, RightScale 
  • Kirill Sheynkman, Founder & CEO, Elastra Corporation 
  • John Janakiraman, CTO, Skytap
  • Billy Marshall, Founder & CEO, rPath
  • Dr Thorsten von Eicken, CTO & Founder, RightScale
  • Reuven Cohen, Founder & Chief Technologist, Enomaly
  • Don MacAskill, CEO & Chief Geek, SmugMug
  • Jason Hoffman, CTO, Joyent
  • Lars Leckie, Principal, Hummer Winblad Venture Partners

The theme of the the inaugural Cloud Computing Expo is "The Delivery of IT Resources as Services" - and there will be a rich mix of technical and strategic sessions designed to help IT professionals make informed technology choices as well as understand how Cloud Computing will impact existing IT processes. Sessions will cover a range of Cloud-related topics including:

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Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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Most Recent Comments
Steve Brown 07/23/08 01:24:01 PM EDT

While the term definitely sounds like a buzz word, like the term "Web 2.0" I think it's here to stay. It's not so much that a clear definition can't be offered, rather that the market is in its infancy. So, how the idea of cloud computing will translate into services is very debatable. As far as a definition, try the following:

Cloud computing uses the power of multiple computers across the internet working in unison to accomplish tasks requiring significant processing power and storage.

Gartner defines it as, “a style of computing in which massively scalable IT-enabled capabilities are delivered ‘as a service’ to multiple customers using Internet technologies.”

Ie...harnessing a 3rd party's network resources across the internet to provide a service. Sometimes the service is using their PC processing power and sometimes it's to manage some function like CRM.

Just blogged about it at:
http://networkinstruments.wordpress.com/2008/07/22/cloud-computing-pros-...

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