Welcome!

Containers Expo Blog Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Harry Trott

Related Topics: Agile Computing

Agile Computing: Article

Bringing Business Value - Integrating Web 2.0 Tools in the Enterprise

From Web 2.0 to Enterprise 2.0

Web 2.0 tools are doing a wonderful job of providing consumers with cool and productive new ways of performing common, simple tasks over the Internet. These tools primarily perform a single task such as allowing consumers to manage their photos, read their favorite newsfeeds, express themselves online through blogs, and communicate with friends via social networks. However, the business environment is usually much more complex since the end user needs to accomplish a series of tasks. As a result, the solutions used in a business environment tend to be broader in scope and require tools with richer functionality and higher standards of robustness and security.

 Another key difference is that enterprise “communities” already exist and tools are used to improve the degree of collaboration between the members of this “community.” In contrast, consumer communities were formed when social networking tools such as Facebook or Twitter were created.

For example, a marketing department may leverage such tools to drive increased collaboration between its extended team, which includes its marketing department, design/interactive agency and public relations agency. This “virtual community” of people around a business relationship already interacts with each other via phone, email and instant messaging – the new tools just integrate into these communications and make them better. In contrast, the Facebook community of thousands of people only came together and started interacting with each other after a critical mass of users decided to use that tool. These differences imply that if you wanted to take Web 2.0 collaboration technologies and deploy them within your business environment, they will not realize their expected potential unless they are fully integrated into the organization’s business process. Let’s look at it more closely.

A project involves a team of people working together to ensure that the tasks on hand are completed on time. The project manager creates a project plan and then works with each team member to ensure that they clearly understand their tasks, schedules, and dependencies. In addition, project managers and team members must continuously communicate with each other to ensure they are all on the same page with respect to project specifications, revisions, and assumptions. Finally project managers must communicate and collaborate with team members to understand the status of their tasks to make sure the project is on plan or it needs to be updated with new schedules. All these activities require extensive collaboration between the players, which today happens via email, meetings, and other ad-hoc tools. Since the schedule updates, documents, and project plans are communicated today via different methods, they usually fall out of sync – so everyone is no longer on the same page. The following figure depicts this issue.



Introducing stand-alone wikis and forums may drive collaboration within project teams, but they still maintain communication and collaboration of various things on different tracks and do not help to keep team members on the same page with respect to schedules, dependencies, and project specifications. True team collaboration can only be achieved by bringing these elements together under the same umbrella, where projects are planned and executed so that users’ opinions, knowledge, and feedback will add value on top of the essential project management tools the organization requires. This integration can streamline project management and collaboration and make it efficient, leading to a more predictable and successful execution of projects – after all a successful project is 20 percent planning and 80 percent execution.

Loosely integrating these capabilities does not solve the problem. As long as schedules, dependencies, project documents and team communication is managed in different software tools, the potential for these elements falling out of sync remains very high. When things are not on the same page, the project is very likely to fall behind schedule, suffer quality issues, or even fail.

Web 2.0 technologies applied to enterprise solutions is called Enterprise 2.0 – a combination of innovative, collaborative and easy-to-use Web 2.0 tools with powerful, robust and process-driven enterprise software. Enterprise 2.0 addresses business processes that require collaboration. Collaborative project execution is an example of an application of such technology. These solutions seamlessly integrate collaboration technology into project management processes to ensure that the entire project team is on the same page and executing the plan. The team members get an email from the system containing an embedded form querying them about task status and they reply back to this email with the status data. The systems automatically consolidate all the email responses and use them to keep the project status current; project tracking becomes automatic and managers save a lot of time by not having to chase team members to understand where they are with their tasks. The solutions then automatically provide alerts and highlights to allow managers to stay on top of their project's ever-changing status and proactively eliminate unpleasant surprises. This allows them to focus on addressing issues to keep the project on track rather than collecting project status data.

These solutions also leverage team-sharing technology to store/share documents, notes, and discussion threads with each individual work item within the project plan, providing team members an easy way to share their knowledge and remain in sync with each other for every task that they are responsible for. As a result, everyone within the team is on the same page, so more time is spent on project execution rather than managing team members and their individual knowledge and tasks. These tools provide a range of options for the team, making it that much easier to understand their directives, voice their opinions, and provide timely feedback.

There is no trivial transition from Web 2.0 to Enterprise 2.0 – however, the example above shows how they can enable and empower an existing business “community” only when they are fully integrated with the business processes.

More Stories By Avinoam Nowogrodski

Avinoam Nowogrodski is the CEO of Clarizen (www.clarizen.com), a provider of Project Execution solutions. Clarizen has seen tremendous interest in its product by focusing on collaborative project execution, rather than project planning.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, added the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor analytic...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.