Welcome!

Virtualization Authors: Greg Ness, Bernard Golden, Sandi Mappic, Roger Strukhoff, Lori MacVittie

Related Topics: Web 2.0

Web 2.0: Article

Bringing Business Value - Integrating Web 2.0 Tools in the Enterprise

From Web 2.0 to Enterprise 2.0

Web 2.0 tools are doing a wonderful job of providing consumers with cool and productive new ways of performing common, simple tasks over the Internet. These tools primarily perform a single task such as allowing consumers to manage their photos, read their favorite newsfeeds, express themselves online through blogs, and communicate with friends via social networks. However, the business environment is usually much more complex since the end user needs to accomplish a series of tasks. As a result, the solutions used in a business environment tend to be broader in scope and require tools with richer functionality and higher standards of robustness and security.

 Another key difference is that enterprise “communities” already exist and tools are used to improve the degree of collaboration between the members of this “community.” In contrast, consumer communities were formed when social networking tools such as Facebook or Twitter were created.

For example, a marketing department may leverage such tools to drive increased collaboration between its extended team, which includes its marketing department, design/interactive agency and public relations agency. This “virtual community” of people around a business relationship already interacts with each other via phone, email and instant messaging – the new tools just integrate into these communications and make them better. In contrast, the Facebook community of thousands of people only came together and started interacting with each other after a critical mass of users decided to use that tool. These differences imply that if you wanted to take Web 2.0 collaboration technologies and deploy them within your business environment, they will not realize their expected potential unless they are fully integrated into the organization’s business process. Let’s look at it more closely.

A project involves a team of people working together to ensure that the tasks on hand are completed on time. The project manager creates a project plan and then works with each team member to ensure that they clearly understand their tasks, schedules, and dependencies. In addition, project managers and team members must continuously communicate with each other to ensure they are all on the same page with respect to project specifications, revisions, and assumptions. Finally project managers must communicate and collaborate with team members to understand the status of their tasks to make sure the project is on plan or it needs to be updated with new schedules. All these activities require extensive collaboration between the players, which today happens via email, meetings, and other ad-hoc tools. Since the schedule updates, documents, and project plans are communicated today via different methods, they usually fall out of sync – so everyone is no longer on the same page. The following figure depicts this issue.



Introducing stand-alone wikis and forums may drive collaboration within project teams, but they still maintain communication and collaboration of various things on different tracks and do not help to keep team members on the same page with respect to schedules, dependencies, and project specifications. True team collaboration can only be achieved by bringing these elements together under the same umbrella, where projects are planned and executed so that users’ opinions, knowledge, and feedback will add value on top of the essential project management tools the organization requires. This integration can streamline project management and collaboration and make it efficient, leading to a more predictable and successful execution of projects – after all a successful project is 20 percent planning and 80 percent execution.

Loosely integrating these capabilities does not solve the problem. As long as schedules, dependencies, project documents and team communication is managed in different software tools, the potential for these elements falling out of sync remains very high. When things are not on the same page, the project is very likely to fall behind schedule, suffer quality issues, or even fail.

Web 2.0 technologies applied to enterprise solutions is called Enterprise 2.0 – a combination of innovative, collaborative and easy-to-use Web 2.0 tools with powerful, robust and process-driven enterprise software. Enterprise 2.0 addresses business processes that require collaboration. Collaborative project execution is an example of an application of such technology. These solutions seamlessly integrate collaboration technology into project management processes to ensure that the entire project team is on the same page and executing the plan. The team members get an email from the system containing an embedded form querying them about task status and they reply back to this email with the status data. The systems automatically consolidate all the email responses and use them to keep the project status current; project tracking becomes automatic and managers save a lot of time by not having to chase team members to understand where they are with their tasks. The solutions then automatically provide alerts and highlights to allow managers to stay on top of their project's ever-changing status and proactively eliminate unpleasant surprises. This allows them to focus on addressing issues to keep the project on track rather than collecting project status data.

These solutions also leverage team-sharing technology to store/share documents, notes, and discussion threads with each individual work item within the project plan, providing team members an easy way to share their knowledge and remain in sync with each other for every task that they are responsible for. As a result, everyone within the team is on the same page, so more time is spent on project execution rather than managing team members and their individual knowledge and tasks. These tools provide a range of options for the team, making it that much easier to understand their directives, voice their opinions, and provide timely feedback.

There is no trivial transition from Web 2.0 to Enterprise 2.0 – however, the example above shows how they can enable and empower an existing business “community” only when they are fully integrated with the business processes.

More Stories By Avinoam Nowogrodski

Avinoam Nowogrodski is the CEO of Clarizen (www.clarizen.com), a provider of Project Execution solutions. Clarizen has seen tremendous interest in its product by focusing on collaborative project execution, rather than project planning.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revoluti...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.