Welcome!

Containers Expo Blog Authors: Plutora Blog, Liz McMillan, Pat Romanski, Elizabeth White, XebiaLabs Blog

Related Topics: Agile Computing

Agile Computing: Article

Bringing Business Value - Integrating Web 2.0 Tools in the Enterprise

From Web 2.0 to Enterprise 2.0

Web 2.0 tools are doing a wonderful job of providing consumers with cool and productive new ways of performing common, simple tasks over the Internet. These tools primarily perform a single task such as allowing consumers to manage their photos, read their favorite newsfeeds, express themselves online through blogs, and communicate with friends via social networks. However, the business environment is usually much more complex since the end user needs to accomplish a series of tasks. As a result, the solutions used in a business environment tend to be broader in scope and require tools with richer functionality and higher standards of robustness and security.

 Another key difference is that enterprise “communities” already exist and tools are used to improve the degree of collaboration between the members of this “community.” In contrast, consumer communities were formed when social networking tools such as Facebook or Twitter were created.

For example, a marketing department may leverage such tools to drive increased collaboration between its extended team, which includes its marketing department, design/interactive agency and public relations agency. This “virtual community” of people around a business relationship already interacts with each other via phone, email and instant messaging – the new tools just integrate into these communications and make them better. In contrast, the Facebook community of thousands of people only came together and started interacting with each other after a critical mass of users decided to use that tool. These differences imply that if you wanted to take Web 2.0 collaboration technologies and deploy them within your business environment, they will not realize their expected potential unless they are fully integrated into the organization’s business process. Let’s look at it more closely.

A project involves a team of people working together to ensure that the tasks on hand are completed on time. The project manager creates a project plan and then works with each team member to ensure that they clearly understand their tasks, schedules, and dependencies. In addition, project managers and team members must continuously communicate with each other to ensure they are all on the same page with respect to project specifications, revisions, and assumptions. Finally project managers must communicate and collaborate with team members to understand the status of their tasks to make sure the project is on plan or it needs to be updated with new schedules. All these activities require extensive collaboration between the players, which today happens via email, meetings, and other ad-hoc tools. Since the schedule updates, documents, and project plans are communicated today via different methods, they usually fall out of sync – so everyone is no longer on the same page. The following figure depicts this issue.



Introducing stand-alone wikis and forums may drive collaboration within project teams, but they still maintain communication and collaboration of various things on different tracks and do not help to keep team members on the same page with respect to schedules, dependencies, and project specifications. True team collaboration can only be achieved by bringing these elements together under the same umbrella, where projects are planned and executed so that users’ opinions, knowledge, and feedback will add value on top of the essential project management tools the organization requires. This integration can streamline project management and collaboration and make it efficient, leading to a more predictable and successful execution of projects – after all a successful project is 20 percent planning and 80 percent execution.

Loosely integrating these capabilities does not solve the problem. As long as schedules, dependencies, project documents and team communication is managed in different software tools, the potential for these elements falling out of sync remains very high. When things are not on the same page, the project is very likely to fall behind schedule, suffer quality issues, or even fail.

Web 2.0 technologies applied to enterprise solutions is called Enterprise 2.0 – a combination of innovative, collaborative and easy-to-use Web 2.0 tools with powerful, robust and process-driven enterprise software. Enterprise 2.0 addresses business processes that require collaboration. Collaborative project execution is an example of an application of such technology. These solutions seamlessly integrate collaboration technology into project management processes to ensure that the entire project team is on the same page and executing the plan. The team members get an email from the system containing an embedded form querying them about task status and they reply back to this email with the status data. The systems automatically consolidate all the email responses and use them to keep the project status current; project tracking becomes automatic and managers save a lot of time by not having to chase team members to understand where they are with their tasks. The solutions then automatically provide alerts and highlights to allow managers to stay on top of their project's ever-changing status and proactively eliminate unpleasant surprises. This allows them to focus on addressing issues to keep the project on track rather than collecting project status data.

These solutions also leverage team-sharing technology to store/share documents, notes, and discussion threads with each individual work item within the project plan, providing team members an easy way to share their knowledge and remain in sync with each other for every task that they are responsible for. As a result, everyone within the team is on the same page, so more time is spent on project execution rather than managing team members and their individual knowledge and tasks. These tools provide a range of options for the team, making it that much easier to understand their directives, voice their opinions, and provide timely feedback.

There is no trivial transition from Web 2.0 to Enterprise 2.0 – however, the example above shows how they can enable and empower an existing business “community” only when they are fully integrated with the business processes.

More Stories By Avinoam Nowogrodski

Avinoam Nowogrodski is the CEO of Clarizen (www.clarizen.com), a provider of Project Execution solutions. Clarizen has seen tremendous interest in its product by focusing on collaborative project execution, rather than project planning.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...