Welcome!

Containers Expo Blog Authors: Liz McMillan, Pat Romanski, XebiaLabs Blog, Automic Blog, Elizabeth White

Related Topics: Agile Computing

Agile Computing: Article

Web 2.0 and Social Computing Are No Longer Software Business Models

No more Web 2.0, or other stupidities, because you got confused with YouTube, MySpace, or Facebook - the game is over now

As the headline says Web 2.0, Enterprise Mashups and Social Computing are not software business models. Any company that depends on these hip trends and B/S for their livelihood should lock up their doors and go home. They have no chance of staying in business, especially not after what happened this past week.

What is a mashup? Nothing. What are you mashing up with what? If you take Google Earth from under your feet, what’s left to mash with what and where’s the business model to make money? Nowhere.

Who will you sell your mashup software to after the election is over? How many software mashup companies does CNN need for Mr. King's election maps mashup magic show? None.

So if you bet your business model on Enterprise Mashups or mashup whatevers, the game is up.

Tomorrow morning when you wake up, call your lead developers and tell them you need to start something new somewhere in the clouds, something to do with, say, Virtualization, or something.

Oh, I almost forgot Social Computing. Social Computing is not a software business model either. How many customers can you possibly find to buy your Social Computing software solutions? All the sexual predators are already camping out either on MySpace or Facebook. Do you think you’ll sell a Social Computing software platform to a customer so they can start their own Social Computing network? That's B/S. There is no such business. OK, so if your company accidentally hit a dead end going in this direction, you need to call a meeting with your people tomorrow morning. Change your business to something to do with Virtualization, or move your business to the Clouds.

I’m very sorry to bring you the bad news, folks. You need to develop real technology for real times. Playing with Web 2.0, Mashups, Social Computing and other B/S is over. No more Web 2.0, no more stupidities, because you got real confused with YouTube, MySpace, or Facebook. Leave them alone and get real. You won’t get the huge VC investment for your Mashup solution, you won’t create the next Facebook. If they were to be created in some software kitchen, Microsoft, IBM and Oracle have bigger kitchens than yours, they could have done it. You bought a lottery ticket, you didn’t win. It's time to get back to work!

By the way, RIAs, AJAX, Ruby, Java and other essential technologies have nothing to do with Web 2.0, Social Computing, Enterprise Mashups or other nonsense, as long as they are used to solve real business problems and add real value to businesses.

Emerging technologies and platforms like Virtualization and Cloud Computing are viable software business models with huge potential, especially now. They have nothing to do with Web 2.0 B/S and its affiliated buzzwords Social Computing or Enterprise Mashups. Let's get real folks in these very real times.

More Stories By Salvatore Genovese

Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
andy.mulholland 10/11/08 03:06:13 AM EDT

intriguing !!!

We have full scale 'Mashup Factories' in Chicago USA and Utrecht Netherlands building enterprise MashUps for clients. These have full policy management capabilities and generally are mostly using internal data sources reformated with some external data to provide 'flexible' decision support. Clients love them as they are inexpensive, flexible, and most of all bring a spreadsheet type of mentality to allow the user to see information their way.

So really quite shocked by the vigour of your attack which seems to suggest that its a toy for home players. oh and btw it has really change the geospatial apps industry to be able to use Google for this element!! you should see some of the utilities MashUps!!

andy

BillOrlando 10/10/08 11:19:12 PM EDT

Hi Jim, it's not bad news your bringing it's ignorant news. I assume with all the typos and bad grammar, you're just upset about the world economy and venting.

Get some rest!

Bill

joymiller20816 10/10/08 11:04:24 PM EDT

James, nice article except it sounds like you're bitter. Five years ago SEO was nothing, not it's a business. What makes you credible enough to predict the future. I looked up your credentials and they see a bit sparse. Love to hear your response.

Joy

@ThingsExpo Stories
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...