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HP Thinks Cloud Computing Means Selling Ink on the Web

An HP Man Who Appeared on CNBC's Davos Coverage on Friday Described Cloud Computing as Selling HP Ink Products on the Web
By Salvatore Genovese
Article Rating:
March 17, 2009 02:15 AM EDT
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 2,893

An HP man who appeared on CNBC's "Dispatches from Davos" on Friday, January 30, 2009 described Cloud Computing to Maria Bartiromo as designing and printing color brochures online on HP's website and printing them by using HP inks and toner cardridges.

The man whose photo appears here also explained that Cloud Computing would be the most significant technology for corporations to come out of the recession.

The HP man further explained that "you can get together with family and friends and take some digital pictures, upload them to HP's photo website and they can call from anywhere in the world and order prints. This is a revolutionary technology which is called Cloud Computing."

Top HP software executives said in December that they believe in the ideas behind cloud computing but don't like the name of the approach or the "hype" surrounding it.

Talking at the HP Software Universe show and conference in Vienna, Tom Hogan, senior vice president for software at HP, said the company had taken time to weigh up the promise of cloud computing, which provides web-based access to remote enterprise applications and storage.

Hogan said: "Rather than jump in to the hype [around cloud computing] out of the gate - you can't pick up a newspaper or a technology magazine today without reading about the cloud - we have been very deliberate over the past nine months, assessing where we think the cloud can help us".

Published March 17, 2009 – Reads 2,893
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Salvatore Genovese

Salvatore Genovese is a Search Engine Optimization consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.

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Most Recent Comments
rgalante 02/02/09 03:22:00 AM EST

"designing and printing color brochures online on HP's website" sounds like cloud computing to me. Sound like Software as a Service (SaaS) in the cloud. Is HP blatantly plugging and steering talk of the cloud toward their specific products and services? Yes. But is it cloud computing? Yes, it is. What do you expect a company to do?

Provide a context that has nothing to do with them? I actually think it is refreshing to hear a segment on the SaaS and Platform as a Service (PaaS) aspect of cloud computing being talked about instead of just the plumbing/infrastructure. The problem with tools like HP's online SaaS is that is not open. SaaS and PaaS vendors need to be open or else the cloud is a major step backwards. What good is all the horsepower, if you can't use the best tools to create the water for the clouds - the applications? Newer "Open Platform as Service" (OPaaS) companies, such as ModBox are addressing these needs, but the tools and applications created with them need to be talked about more when we talk about the cloud because ultimately, it is the tools and applications that will make or break any platform, hardware or infrastructure. To the same, I think HP is smart to take a wait and see approach on the cloud and focus on end user services for the cloud until the jury is out on exactly where cloud computing is going. No wonder they have been around for decades.
ptcarden 01/30/09 07:54:45 PM EST

Maybe SG should re-read your "comments policy"

We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.