HP announced technologies that integrate virtualization capabilities into the HP ProLiant server platform, allowing customers to virtualize their server environments.

Called HP ProLiant iVirtualization, the technologies allow businesses of all sizes to lower costs, improve productivity and better allocate resources across their server infrastructures.

HP has joined virtualization vendors - VMware, Citrix and Microsoft - to develop these technologies, which integrate virtualization with a broad range of HP ProLiant and BladeSystem platforms.

iVirtualization is integrated directly into the ProLiant server using features that leverage customers' existing server management tools. As such, when a server is powered on, it is automatically and immediately configured into a fully capable virtualization environment.

This enables companies to adopt virtualization with greater speed and simplicity. Moreover, by taking advantage of HP Insight Control, iVirtualization increases business agility, improves quality of service and streamlines infrastructure management.

"iVirtualization combines our industry-leading ProLiant servers with multiple virtualization technologies, then adds a high level of integration and management capabilities to deliver an unrivaled user experience," said Scott Farrand, vice president, Industry Standard Server Software, HP. "By better managing their technology infrastructures and resources using virtualization, customers will have more time to focus on initiatives that impact their bottom line."

HP offers a broad virtualization portfolio: from server-based offerings such as HP ProLiant iVirtualization, to infrastructure solutions such as HP Insight Control management software and HP Insight Dynamics - VSE, to HP Data Center Automation software that provides seamless management and automation of the complete lifecycle of virtual and physical environments.